Our story

A federation born of a 500-year-old promise.

Shrianna Protsahan Consortium of Farmer Producer Company Limited — formerly known as ‘Shrianna Federation’ — was established by the Department of Farmer Welfare and Agriculture Development, Government of Madhya Pradesh, on 9 March 2024 under the Rani Durgavati Shrianna Protsahan Yojana — a flagship scheme launched during the International Year of Millets (2023–24) and named for the tribal warrior queen Rani Durgavati.

For centuries, the Gond, Baiga and other tribal communities of central India have grown Kodo and Kutki — drought-resilient millets that ripen on monsoon dew alone. Through the green revolution they were sidelined as "coarse cereals." The land they grew on was called marginal. The people who grew them were paid the least.

Shrianna was created to change that. We are the apex consortium of 25+ farmer producer organisations across Madhya Pradesh, owned and governed by the farmers themselves. We procure their millets directly at fair prices, process them in Bhopal, and bring them to plates across India under the Narmada Millets brand.

The scheme funding us is anchored by an interest-free loan of ₹80 crore from the State's Price Stabilization Fund. Every additional rupee the federation earns goes back into procurement, processing capacity and farmer payments.

The scheme

Rani Durgavati Shrianna Protsahan Yojana

Approved by the MP Cabinet on 3 January 2024, the scheme provides incentives of ₹10/kg to farmers cultivating millets, in addition to the minimum support price. It is administered by the Farmer Welfare & Agricultural Development Department.

Shrianna Federation is the procurement and brand arm of the scheme — buying Kodo at ₹2,500/quintal, Kutki at ₹3,500/quintal, with a further ₹1,000/quintal incentive transferred directly to farmer bank accounts via DBT.

Launch districts (FY 2025–26)

40,000 MT

Procurement target (FY 2026–27)

28,300 qtl

Procured (FY 2025–26)

₹7.28 Cr

Paid via DBT (FY 2025–26)

Objectives

What the federation is here to do.

01
Promote Kodo, Kutki and other millets through organized farmer collectives and FPOs.
02
Develop an efficient millet value chain from production to market.
03
Increase farmers' income through value addition and improved price realization.
04
Create sustainable market opportunities for millet-based products.
05
Support government initiatives on nutritional security, climate-resilient agriculture and sustainable food systems.
06
Facilitate processing, branding, packaging and marketing of millet products at scale.
07
Strengthen FPO-led enterprises engaged in millet production and value addition.

Leadership

A board drawn from the farmers it serves.

Our directors are nominated by the member producer companies themselves — smallholder farmers who sit on the board because they understand the harvest, and because no federation can call itself farmer-owned otherwise.

Mankumari
Baiga Chak Mahila Kishan Utpadak Producer Company Limited
Dindori / Mandla
Rukmani Bai
Kharmer Mahila Kishan Producer Company Limited
Dindori
Asha Uikey
Bhojpur Ajeevika Farmer Producer Company Limited
Raisen
Sumitra Jayswal
Singdev Mahila Kishan Producer Company Limited
Singrauli / Sidhi
Maya Sukhdeve
Satpura Mahila Kishan Producer Company Limited
Chhindwara
Krishnadhar Dwivedi
Vindhyanchal Crop Producer Company Limited
Rewa
Poonam Tiwari
Bandhawgarh Krishi Vanopaj Producer Company Limited
Umaria

The team

Operations are led by the Chief Executive Officer and a central team of five professionals in Bhopal, supported by 5–15 para-professionals in the project districts. Together they oversee programme implementation, procurement, processing and value addition, branding and marketing, partnerships and business development, and financial and operational management — guided by principles of transparency, accountability and inclusive growth.

Balram Kumar Vishwakarma

Chief Executive Officer

Balram Kumar Vishwakarma is the Chief Executive Officer of Shrianna Federation. An MBA in Finance & Marketing with a Post Graduate Diploma in Rural Development, he brings over 12 years of professional experience in agribusiness, financial management, rural development and Farmer Producer Organization (FPO) leadership.

He has extensive expertise in financial planning, procurement, operations, supply chain management, corporate governance and team leadership. Throughout his career he has managed large multidisciplinary teams, implemented government-supported agricultural initiatives and strengthened farmer-owned institutions.

As CEO, he is leading the implementation of the Rani Durgavati Shrianna Protsahan Yojana — driving millet procurement, value addition, branding and market development while working closely with government departments, research institutions and FPOs to enhance farmer incomes and build a sustainable millet value chain across Madhya Pradesh.

Atul Vikram Singh

Expert Director

Atul Vikram Singh, a postgraduate in agriculture from GB Pant University of Agriculture & Technology (GBPUAT), is a development and CSR professional with 25 years of experience across national and international organizations, including government consulting. His areas of expertise are CSR, water conservation, agriculture & food processing, rural livelihoods, gender inclusion and public policy.

He has been actively involved in designing and implementing innovative government and CSR initiatives that strengthen community welfare and sustainable livelihoods. His work has focused on promoting sustainable crop production including millets, developing Farmer Producer Organizations (FPOs) and integrating digital platforms in programme management. He has contributed to policy formulation, project design & implementation and institutional capacity building across many states of India.

Passionate about innovation, he combines strategic planning with practical implementation to deliver scalable solutions. His interests include agri-value chains, food and nutrition security, climate-resilient agriculture and technology-enabled governance.

Neelesh Dubey

Finance Manager

Neelesh Dubey is a seasoned finance professional with over 18 years of cross-sector experience spanning corporate, NGO, FMCG, education, Farmer Producer Organization (FPO) and agriculture consortium sectors.

With four years of specialized expertise in the FPO and agriculture ecosystem, he excels in financial planning, budgeting, fund management, regulatory compliance and strategic financial governance — driving operational excellence and sustainable organizational growth.

Shashwat Arora

Marketing Manager

Shashwat Arora is a marketing professional with a Postgraduate Diploma in Marketing Management from NMIMS and over four years of experience in sales, marketing and business development.

He specializes in product launches, market penetration, channel development and team management — driving business growth through strategic market expansion and strong stakeholder relationships.

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Registered office · 36, Beej Bhawan, Mother Teresa Marg, Arera Hills, Bhopal 462011 · CIN U01611MP2024PTC070230